Virgin

Electro-popster Lady GaGa performed at a benefit concert in Toronto last Sunday in support of Virgin Mobile Canada’s RE*Generation program. RE*Generation has raised $300,000 for Canadian programs that support at-risk and homeless youth.

The RE*Generation program, introduced in the spring of 2008 in Canada, is Virgin Mobile and Virgin Unite’s effort to empower a generation to help its own by bringing together organizations that care about Canada’s at-risk and homeless youth and connecting them with people who want to help.

“Youth homelessness is a serious issue in Canada and one that we can’t afford to ignore. There are tens of thousands of young people living on the streets in Canada. Many have experienced physical, sexual, or emotional abuse, violence and substance abuse, mental illness and family instability,” said Andrew Black, President and Chief Executive Officer, Virgin Mobile Canada. “Virgin Mobile and Virgin Unite want to help make a difference and we want to inspire our customers and other Canadians to do the same. RE*Generation gives them a place to direct that passion, connect with agencies so that they can make a difference and inspire everyone they know to make a change in the lives of youth that need it the most.”